Growing up in the small and quiet town of Feldkirch, Vorarlberg — an unusual place for a rapper to come from — Omar’s American influences still shine through in his music.

From the age of five, he was already drawn to music, starting with percussion and guitar. Around 2012–2013, Omar began producing electronic genres such as EDM, Drum and Bass, Dubstep, Trap, Hip-Hop, R&B, and Wave, before eventually finding his main focus in hip-hop and R&B around 2016–2017.

In early 2018, he built his first studio in his basement — fully financed through reselling clothes — and started producing, mixing, and recording independently. Over the following years, he continuously developed his craft and transformed his passion into a business, handling every aspect himself: production, marketing, design, social media, and branding.

His biggest influences include Kanye West and Travis Scott, which can be heard in his use of auto-tune, melodic vocals, and the fusion of energetic trap drums with atmospheric and experimental sounds. His production style often combines emotional songwriting with a distinct, modern aesthetic.

In 2019, Omar signed with the New York-based entertainment company Devamag. Later that year, he was recognized by the Union of Excellence as one of the youngest international emerging artists in the entertainment industry.

Since then, Omar has released multiple singles and collaborations, built a growing online presence, and established himself as an independent artist and creative entrepreneur. With years of experience in both music and marketing, he continues to evolve — blending creativity, structure, and authenticity in every project he takes on.